What in the world is Pre-Trade®?
Okay. You’re ready to buy a car and you see your payment options. Finance or Pre-Trade. Wondering what in the world pre-trade means? If you find yourself in a dealership owned and operated by Tasca, you’re in the perfect place to learn. Basically, the short of it is – when you hear “pre-trade” think “lease”.
It all comes down to two people. Eustace Wolfington and Bob Tasca Sr. were game-changers in the world of automotive leasing. In the 1960s, Wolfington came up with the idea of leasing cars through his company, making it easier for people to get behind the wheel without having to buy a car outright. Around the same time, Bob Tasca Sr., a well-known Ford dealer, started offering creative leasing options at his dealership. Their forward-thinking approaches made car ownership more affordable and convenient, paving the way for leasing to become a popular choice for many drivers today.
What About the Actual "Pre-Trade®" Term?
Great question. Their innovative approaches helped formalize the idea of a “pre-trade” phase, where customers could lease vehicles before deciding to trade them in for new models. From there, the term Pre-Trade was born in a small dealership in Seekonk, Massachusetts. This concept not only made car ownership more accessible but also laid the groundwork for the modern leasing and trade-in systems that are now standard in the industry.
Leasing Today
