Under the shadow of the April 8, 2024, total solar eclipse, Ford unveiled the latest addition to its rugged terrain conquering line—the 2024 Bronco Raptor Black Appearance Package. This event, exclusively for Bronco owners, was held at the Bronco Off-Roadeo in Austin, Texas, setting a dramatic stage for the reveal.
Enhanced Exterior Features
The Black Appearance Package is designed to amplify the Bronco Raptor’s already formidable presence. It features a Shadow Black painted roof, matching mirror caps, a painted roll bar, and fender flares, all in the same sleek shade. This bold black ensemble creates a striking contrast with the Raptor’s vibrant paint catalog, enhancing its visual impact.
Durable and Distinctive Additions
Further accentuating the vehicle’s rugged appeal, the package includes a Matte Black steel bumper, skid plate, and tow hooks. The choice to paint the skid plate was inspired by current Bronco Raptor owners who took customization into their own hands. This move by Ford not only nods to customer feedback but also to the brand’s heritage, echoing the contrasting roll bars seen on the sixth-generation concept Bronco SUVs.
Exclusive Decals and Pricing Details
The 2024 Bronco Raptor with the Black Appearance Package also features unique Raptor body-side and hood decals, enhancing its aggressive styling. This package can be added to the Bronco Raptor for an MSRP of $4,995, with orders starting at the end of April 2024.
A Standout Choice for Adventurers
Jason Hyde, Bronco Brand Manager, encapsulates the appeal of the Black Appearance Package: “Customers choose Bronco Raptor for its high-performance off-road capability and its distinctive appearance. The Black Appearance gives them a look that stands out on any trail and under any sky, even a total solar eclipse.”
The 2024 Bronco Raptor Black Appearance Package not only offers a new level of style but also signifies Ford’s commitment to user-driven design and performance. For those looking to dominate off-road terrains while making a bold style statement, this new addition proves to be an exhilarating choice.
